Initial Discussions: Accelerate Action approached NowThis News with a proposal highlighting the potential synergies between the two entities. The proposal emphasized the shared values and the potential for collaborative content creation.

Due Diligence: Our Client conducted a thorough review of NowThis News' financials, audience demographics, content strategy, and digital assets.

Negotiations: Terms of the acquisition, including price, future content strategy, and employee retention, were negotiated over several rounds.

Finalization: The acquisition was finalized with our Client taking over the operational and strategic direction of NowThis News, while ensuring the essence and voice of NowThis remained intact.

Content Integration: Our client introduced various progressive segments into NowThis News' regular programming, ensuring the content remained engaging and true to the NowThis style.

Collaborative Campaigns: Joint campaigns were launched, leveraging the storytelling prowess of NowThis News to highlight our Client’s initiatives.

Audience Engagement: Interactive segments, such as Q&A sessions with environmental experts and live coverage of our Client’s events, were introduced.

Monetization for Impact: While NowThis News continued its regular advertising model, a portion of the revenues was directed towards our Client’s projects.

Increased Awareness: Our Client’s messages reached NowThis News' audience of millions, resulting in increased awareness about climate change and sustainability.

Support and Donations: The exposure led to a surge in donations and volunteers for our Client projects.

Content Diversification: NowThis News benefited from diversified content, attracting a broader audience interested in environmental issues.

Strengthened Brand Image: Both our Client and NowThis News saw a boost in their brand image, with audiences appreciating the collaboration for a noble cause.

Audience Overlap: There was initial concern about the overlap between our Client’s traditional audience and NowThis News' younger demographic.

Content Balance: Striking the right balance between news and advocacy content was crucial to avoid alienating NowThis News' existing audience.

Monetization Concerns: Ensuring that the acquisition did not compromise the non-profit nature of our Client while maintaining the commercial viability of NowThis News was challenging.